3: PRINT & OOH (Innovation in print or OOH)

Privacy Swap - WhatsApp - WhatsApp JPG
Privacy Swap - WhatsApp - WhatsApp MP4 1m:23s

Privacy Swap - WhatsApp
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Privacy Swap - WhatsApp - WhatsApp

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Title of Entry: Privacy Swap
Brand: WhatsApp
Product/Service: WhatsApp
Client: WhatsApp
Entrant Company: BBDO New York
Entrant Company Country: United States
Creative Team:
BBDO:
David Lubars, Global Chief Creative Officer
Luiz Sanches, Chief Creative Officer, North America
Gustavo Sarkis - Chief Creative Officer, SF
Matt MacDonald, Chief Creative Officer, NY
Humberto Fernandez - Executive Creative Director
Kristin Clark - SVP Creative Director
Matthew Low - SVP Creative Director
Arthur Amorim - Creative Director
Daniel Arango - Creative Director
Chesney Jensen - Art Director
Hallie Cain - Senior Copywriter
Lucy Bennett - Influencer Lead Creative
Alex Gianni - Director of Content Production
Kim Kietz - SVP, Group Executive Producer
Hayley Baldwin - Senior Experiential Producer
Erin Breen - Head of Print Production
Melissa Lucier - Senior Art Producer
Leona McNally - SVP, Group Account Director
Kelsey Quinn - Account Director
Reetee Dixit - Account Manager
Laurie Parish - Communications Director
Adele Solomon - Senior Business Affairs Manager
Yin Chung - Executive Vice President, Group Planning Director

BBDO Studios

Kelly Matousek - Director of Studios
Eric Ro - Line Producer & Location Scout
Cathy Ellis - Post Supervisor
Billy Siegrist - NY Photographer/Videographer
Jason Kim - NY Videographer
Ben Marias - SF Photographer/Videographer
Eli Marias - SF Photographer/Videographer
Michael Woodall - LA Photographer/Videographer
Other Credits: WhatsApp:
Vivian Odior - Global Head of Brand
Jennie Morel - Global Integrated Marketing Lead
Renata Costa - Global Marketing Manager
Rio Penabella - Social Marketing Lead
Rodrigo Moran - Global Head of Creative
Lucas Heck - Global Creative Lead


Production:
Duggal
Carole Garcia - Project lead & Sr. Account Executive
Alex Wise - Wide Format Operations
Hendrik Van Ophemert - Installation Manager
Hardy Rosenstein - Fine Art Project Manager


Production houses

Boson Post Studio
Eduardo Brandao - Animation Director

LOBO - VFX Case Study Film

Lucy Bennett – Influencer lead creative
Melissa Lucier – Senior Art producer

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