20: BRAND TRANSFORMATION (Brand Transformation)

The Uncomfortable Unboxing - Alcoholic beverage - whisky - Johnnie Walker JPG
The Uncomfortable Unboxing - Alcoholic beverage - whisky - Johnnie Walker MP4 2m:14s

The Uncomfortable Unboxing - Johnnie Walker
Alcoholic beverage - whisky

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The Uncomfortable Unboxing - Johnnie Walker - Alcoholic beverage - whisky

Shortlist

Title of Entry: The Uncomfortable Unboxing
Brand: Johnnie Walker
Product/Service: Alcoholic beverage - whisky
Client: Diageo
Entrant Company: Publicis Groupe Hungary
Entrant Company Country: Hungary
Creative Team: Chief Creative and Innovation Officer CEE region: Andrey Tyukavkin
Chief Business Officer: Gabor Varga
Chief Creative Production Officer: Erich Müller
Creative Director: João Inácio
Executive Creative Director: Márton Jedlicska
Associate Creative Director: Ádám Nagy
Group Account Director: Christiane Boehm
Head of DTP: Gábor Kiss
Creative Producer: Mehdi Assem
Director of Tech Projects: Lauren Chester
Lead Tech Planner: Maria Temneanu
Lead Designer: Keo Match
Design Lead: Sönke Schürmeier
Head of Creative Technology: Ashley Fletcher
Account Director: Jessica Otero Ely
Strategy Director: Martin Wong
Brand Strategy Director: Eszter Domonkos
Producer: Dóri Rideg
Account Supervisor: Laura Götz
Senior Lead Designer: Ellie Aslett
Senior Art Director: Bence Csabai
Senior Copywriter: Tamás Veres
Senior Account Manager: Boglarka Boronkai
Senior Account Manager: Ida Reich
Senior Account Manager: Flóra Nánássy
Director: Krisztián Jankai
Photographer: István Lábady
DOP: Milán Bernáth "Cosmic Bunuel"
Senior SEO Client Manager: Erzsebet Botos
Motion Designer /Editor: Dávid Knapp
Post -production Producer: Bendegúz Szűts
VFX Specialist/Motion Designer: Bálint Kovács
VFX specialist: Bálint Kovács
VFX/3D Artist: Tamás Földes
3D Artist: Ádám Töröcsik
Art Director: Ana Rangel
Art Director: Miklós Vörös
Art Director & Designer: Virginia Gutiérrez
Copywriter: Annelied van de Weg
Strategist: Lea Grissmer
Strategist: Emma Runevad
Account Manager: Laura Filó
Account Manager: Angela Dana Teodorescu
Account Manager: Angela Dana Teodorescu
Influencer Management : Gabriella Szekér
Digital Project Manager: Lili Koncz
Project Manager: Kristián Tankina
HTML Developer: Dávid Hüse
Visual Designer: Melisa Yonkuc
Visual Designer: Flavius Budau
Motion Designe: Walter de Rosa
Motion Designe: Maxime Bigot
Motion Designer: Denise Deak
Video Editor: Amor Meijer
Video Editor: Jack La Noyée
Designer: Dora Visky
Designer: Bart van der Hoorn
Designer: Immanuel de Jong
Designer: Sander van Lit
DTP Operator: Szalai Ferenc
DTP Operator: Tamás Tarczy
DTP Operator: Beatrix Magyar
DTP Operator: Ágnes Hamza-Vetési
DTP Operator: Gábor Kismartoni
Creative Technologist: Callum Fowler
Community Manager: Ferenc Hyross
Junior Account Manager: Lili Fehér
Junior Strategic Planner: Orsolya Eidenpenz
Junior Creative Technologist: Jagroop Sidhu
Other Credits: Executive Marketing Director EE: Juliana Ballarin
Head of Marketing, Portfolio EE: Yulia Tyan
Head of Culture, Entertainment, Media & Digital EE: Bence Német
Media & Culture Manager EE: Valeriy Sokolov
Senior Brand Manager EE: Fejes Dóra
Brand Manager EE: Fanni Kocsonya
Regional Senior Culture and Entertainment Manager EE: Bence Kantár
Head of Digital Commerce EE: Jean-Philippe Copers
Senior Media and Digital Manager EE: Inna Kim
Customer Marketing Manager: Gábor Horváth
Brand Manager: Dóra Szemeti
Brand Manager Assistant: Rita Csatlós
Marketing Director: Dávid Gábor Kovács

Media Business Director: Dóra Kovács
Media Account Director: Anna Huszanyik
Media Account Executive: Dóra Sziegl
Media Market Engagement Director: Emese Jankó
Media CEE Digital Client Lead: Eszter Oláh
Media CEE Strategy Director: Zsuzsanna Ócsai
Media Digital Manager: Stam Kardamis
Media Digital Planner: Sahana Kunder

Senior PR Project Manager: Zsófia Jávor
Senior PR Consultant: Márton Pribék
Senior PR Consultant: Márton Beck
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