24: LONG TERM CREATIVITY (Long Term Creativity)
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Life is bitter. Thank God. - RADEGAST beer
Beer
Shortlist
Title of Entry: | Life is bitter. Thank God. |
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Brand: | RADEGAST beer |
Product/Service: | Beer |
Client: | ASAHI - Plzensky Prazdroj |
Entrant Company: | Boomerang Communication |
Entrant Company Country: | Czech Republic |
Creative Team: | Strategy Plannery & Supervision: Jindrich Novak Creative Leader, Idea Maker & Copywriter: Pavel Sobek Senior Account Manager & Project Team Leader: Robert Marek Art Director: Jaroslav Šlauf |
Other Credits: | CLIENT, Senior Brand Manager (>2021): Josef Jaluvka CLIENT, Senior Brand Manager (<2020): Marek Grabovsky |