24: LONG TERM CREATIVITY (Long Term Creativity)

Life is bitter. Thank God. - Beer - RADEGAST beer JPG
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Life is bitter. Thank God. - RADEGAST beer
Beer

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Life is bitter. Thank God. - RADEGAST beer - Beer

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Title of Entry: Life is bitter. Thank God.
Brand: RADEGAST beer
Product/Service: Beer
Client: ASAHI - Plzensky Prazdroj
Entrant Company: Boomerang Communication
Entrant Company Country: Czech Republic
Creative Team: Strategy Plannery & Supervision: Jindrich Novak
Creative Leader, Idea Maker & Copywriter: Pavel Sobek
Senior Account Manager & Project Team Leader: Robert Marek
Art Director: Jaroslav Šlauf
Other Credits: CLIENT, Senior Brand Manager (>2021): Josef Jaluvka
CLIENT, Senior Brand Manager (<2020): Marek Grabovsky
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