6: AUDIO (Innovative use of sound/audio)

Sleep Rave - Samsung Galaxy Watch6 - Samsung JPG
Sleep Rave - Samsung Galaxy Watch6 - Samsung MP4 1m:52s
Sleep Rave - Samsung Galaxy Watch6 - Samsung MP3 1h:30m:00s

Sleep Rave - Samsung
Samsung Galaxy Watch6

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Sleep Rave - Samsung - Samsung Galaxy Watch6

Shortlist

Title of Entry: Sleep Rave
Brand: Samsung
Product/Service: Samsung Galaxy Watch6
Client: Samsung
Entrant Company: Edelman
Entrant Company Country: Netherlands
Creative Team: Global CCO: Judy John
EMEA CCO: Stefan Ronge
EMEA CCO: Mattias Ronge
Creative Director: Seema Sharma
Creative Director: Marco Serra
Creative Director: Marcos Alves
Creative Director: Demian Geurts
Creative Director Social & Activation: Bruno Tozzini
Senior Creative: Paul ten Broeke
Director: Martine Veldhoen
Account Director: Blixa Jansen
Senior Account Manager: Florentine van Arkel
Account Executive: Claire Völker
Account Executive: Jet Mulders
Influencer Marketing Specialist: Sinziana Marin
Director Strategy: Anastasia Fitz
Strategist: Jake Hillman
Senior Project Manager: Myrthe Fris
Editor: Fabio Philippo
Designer Intern: Erik Nagel
Other Credits: Client, Senior PR & Corporate Communications Manager, Samsung Electronics: Cella Sin
Client, Marketing Communication Specialist – MX, Samsung Electronics: Carlijn Prins
Client, Marketing & Campaign Specialist, Samsung Electronics: Robbin van der Wal
Producer, Pirke Productions: Pirke Bergsma
Sleep neuroscientist, Els van der Helm Consulting: Dr. Els van der Helm
DJs, Spinnin’ Records: Mr Belt & Wezol
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