13: CREATIVE TECHNOLOGY (CREATIVE USE OF DATA)

The Bad Square - Amazon Originals - Prime Video JPG
The Bad Square - Amazon Originals - Prime Video MP4 1m:50s

The Bad Square - Prime Video
Amazon Originals

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The Bad Square - Prime Video - Amazon Originals

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Title of Entry: The Bad Square
Brand: Prime Video
Product/Service: Amazon Originals
Client: Prime Video
Entrant Company: Alkemy
Entrant Company Country: Italy
Creative Team: Executive Creative Directors: Jan Mattassi, Marco Tironi
Creative Director: Azzurra Mariotti
Copywriter: Azzurra Mariotti
Art Director: Guglielmo Taveggia
Creative: Fabio Caputi
Strategy Director: Bruno Tecci
Head of Strategy: Enrico Pellucco
Strategist: Camilla Anzil
Account Director: Elena Zanon
Account Manager: Dario Gambera
Executive Producer: Simone di Mezza Cutillo
Producer: Cristina Begni
Editor: Andrea Gregonelli

Other Credits: Senior Creative Director, Prime Video EU: Michele Picci
Marketing Directors, Prime Video EU: Helen Cowley, Kaitlyn Hoffman
Head of Marketing Italian Originals, Prime Video IT: Laura Didoni
Senior Brand Marketing Manager, Prime Video IT: Felice Testa
Senior Social Creative Director, Prime Video IT: Enzo Annunziata
Senior Social Marketing Manager, Prime Video IT: Francesca Feller
Social Marketing Manager, Prime Video IT: Gloria Bertazzoni
Senior Creator Manager, Prime Video IT: Carlotta Tramontin
Head of PR, Prime Video IT: Nicola Fiorentino
PR Manager, Prime Video IT: Glenda Manzetto
Campaign Producer, Prime Video IT: Fabrizio Montanari

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