32: THE CREATIVE BUSINESS AWARD (OVER 50 EMPLOYEES)
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MP4
2m:16s
The Thulasy makeover - JCP
Creative communication
Shortlist
| Title of Entry: | The Thulasy makeover |
|---|---|
| Brand: | JCP |
| Product/Service: | Creative communication |
| Client: | Thulasy |
| Entrant Company: | JCP PRAD |
| Entrant Company Country: | Norway |
| Creative Team: | CEO JCP: Lars Terje Grorud Head of Creative strategy: Martin Pira Head of agency department: Lars Eia Kirkholm Head of agency department: Morten Christiansen Creative: Victoria Allan Creative: Helge Svendsen Creative: Kamilla Wold PR-advisor: Markus Tangløkken Advisor: Aleksander Steinsvik Director: Morten Forbech Vinje Photographer: Marius Finckenhagen Film Photographer: Alexander Herlev Animator: Robin Aasen Content producer: Fredrik Lie Designer: Kaja Spjelkavik SoMe advisor: Mathilde Paulsen Head of agency department: Tommy Stiansen Advisor: Jarle Ring Project manager: Joakim Witberg Project manager: Joachim Breen Project manager: Nina Myhre Project manager. Madeline Børgesen Project manager: Julie Kjær Influencer: Alexander Bonsaksen Influencer: Cengiz Al |
| Submission Text: | JCP is a Norwegian communication agency, handling all types of clients and requests, from event planning to advertising campaigns. JCP consists of an advertising department (JCP PRAD), event department (JCP EVENT), travel department (JCP TRAVEL), and retail department (RETAIL FACTORY). Our goal is to be “The Fun Place for Brave Thinking” for both the people who work here, and our clients. We should never be afraid to try something new and possibly fail. This is a huge part of our company culture and forms our values. Our vision is “Captivate People”, which guides everything we do and produce. But whatever we do, it should always strive to engage people, and get them to actually care about the things we are communicating for our clients. This inspires all of us to go the extra mile for our clients, because we know it works. But what if we were our own client? What would happen if we applied our values and our magic to ourselves and our own brand? During the pandemic, we at JCP lost our cantina. When we finally got back to the office, our cantina was still gone. Our solution was to get our lunch at the local grocery store called Thulasy. This store saved our day and our return to the new everyday life. When the pandemic ended, we looked for a way to showcase and promote our company to potential new clients. We had to be our own client, and use our goal, vision and magic on ourselves. At the same time, we also wanted to thank our hero Thulasy for being there for us during that weird time. So, we decided to donate our time and skills, and give the Thulasy store a total make-over, completely free of charge. This way, we could give thanks to Thulasy, while promoting ourselves and what we can do at the same time. Every department in our agency participated in creating this make-over; The advertising department created a campaign for outdoor media and social media, and a new visual profile. The travel department facilitated a personal trip for the owner of Thulasy and his family, while we renovated their store. The retail department did the actual make-over of the physical store and in-store posters. And the event department created a huge party in honor of the Thulasy store and the owner. In short: Everybody got to show what they can do on the same “canvas”; Thulasy. The campaign and the store itself became an unconventional way for our agency to promote ourselves and required a lot of resources from us in terms of time, money and guts. But in the end, it has been positively received by potential, new and current clients, and has really made us stand out from our competition. In other words: The Thulasy makeover was a win for both Thulasy and us, and proof that JCP is the Fun Place for Brave Thinking. When the pandemic ended, we looked for a way to showcase and promote our company to potential new clients. At the same time, we also wanted to thank our hero Thulasy for being there for us during that weird time. So, we decided to donate our time and skills, and give the Thulasy store a total make-over, completely free of charge. This way, we could give thanks to Thulasy, while promoting ourselves and what we can do at the same time. Every department in our agency participated in creating this make-over; The advertising department created a campaign for outdoor media and social media, and a new visual profile. The travel department facilitated a personal trip for the owner of Thulasy and his family, while we renovated their store. The retail department did the actual make-over of the physical store and in-store posters. And the event department created a huge party in honor of the Thulasy store and the owner. In short: Everybody got to show what they can do on the same “canvas”; Thulasy. The campaign and the store itself became an unconventional way for our agency to promote ourselves and required a lot of resources from us in terms of time, money and guts. But in the end, it has been positively received by potential, new and current clients, and has really made us stand out from our competition. In other words: The Thulasy case has been a win for both Thulasy and us. |
