Greg Edwards
Greg Edwards
President/Chief Operating Officer
UWG
Greg has 25 years of agency and client experience, star5ng as a media buyer and planner, then honing his skills to become an omnichannel marketer. Greg has worked con5nuously for a myriad of CPG and technology clients to develop exper5se in what mo5vates consumers to purchase products. Greg’s insights into omni-channel marke5ng flourished as a member of Ryan Partnership, where he served as EVP, Senior Partner, in the agency’s growing shopper-marke5ng discipline. AOer Ryan, Greg created and launched Cows in Trees, an omni-channel bou5que agency specializing in transforming organiza5ons into more effec5ve consumer and insight-driven, brand-centric ins5tu5ons. The primary focus at Cows was new-product launches and brand relaunches. Clients included Frito-Lay, Gatorade, Medtronic, Tyson Foods and Peter Hahn Clothing from Germany. Greg launched Alfred Kato Marke5ng aOer Cows in Trees to focus on the ever- expanding role of technology in modern retail and the impact omni-channel shopping has on narrow, channel-focused clients. Alfred Kato clients included Tyson Foods and Frito-Lay. At Leo BurneZ, Greg’s focus was on developing innova5on for such clients as Intel, Allstate Insurance and McDonald’s. Since arriving at UWG, much of Greg’s aZen5on has been devoted to partnering with agency CEO Monique Nelson to transform UWG into a world-class mul5cultural resource for all clients.