Joana Mendes
Joana Mendes
President
Clube de Criação
Joana is a Creative Director based in Brazil. A copywriter by trade, she has been named by AdWeek as one of Creative 100: Agency Talents to Watch, one of 35 emerging creatives building a reputation for success. She was one of the first black Creative Directors in Brazil. She is currently the president of Brazilian creative club with a 100% black committee - winning an election by starting a movement that shocked the Brazilian ad industry in 2021. She has been responsible for many great campaigns in Brazil: one was the most successful campaign in the history of Google in Brazil. She was a CD at R/GA, where she worked for Google and YouTube, and at FBiz, an agency of the WPP group, where she was a CD for Jeep, Samsung, and Gallo. In 2022 she launched a children's book with the most prominent Brazilian publisher.