Sunny Lai
Sunny Lai
Creative Partner
Reload
Born and raised in Singapore, Sunny has been based in Shanghai for a long time. He is among a new breed of advertising creative directors. His work transcend single media and spans across traditional above-the-line, digital, social, e-commerce, technological innovation and experiential marketing. He has a diverse background as a creative, a commercial film director, a photographer, and a musician. He is a hybrid who blends insightful strategies with creative solutions that achieve brand goals and inspire audiences on both digital and social media. Sunny has worked with advertising agencies including JWT, Lowe, Razorfish, Publicis133, Reload & Leo Burnett. He has a strong track record with multinational brands across Greater China, Asia & globally. These include Taobao, JD.com, Ford, DS-automobile, Audi, Volvo, Rolls Royce, BMW, The North Face, Nike, Unilever brands, AB InBev brands, Kraft, Philips, McDonald’s and many more.