Executive Creative Director
Arpan believes that creativity in business is about inducing effectiveness. Nurturing ideas and leading business transformation are his favourite kind of challenges.
He is a creative hybrid who blends insights, culture, ideas, design, art, media and technology to devise unique solutions for business problems. Through 17 years of experience, he has become a cross-discipline creator and strategist. An award-winning Creative Director, his prowess lies in experiential commerce, digital activation, shopper, rural, OOH and content.
He channels his passion for India’s rich cultural heritage and plethora of traditions to create cultural moments that elevate brands and make a difference in the lives of the people they serve.
His portfolio includes renowned work for iconic brands including Unilever, Mondelez, Audi, Volkswagen, Google, Diageo, Pepsi, Castrol, P&G, Coca Cola, Zydus Wellness, UNICEF, Jockey, GSK, Cipla, Sanofi, Colgate, Hewlett Packard, Star Plus, Star Sports, Hotstar, Nerolac, Asian Paints, ITC cigarettes, Udaan, Fortune foods, PNB housing, IDBI, and Western Union.
With more than 100 awards to his name, Arpan was instrumental in making DDB Mudra Group the most awarded agency in the country. His agencies have win top honours, like Kyoorius Agency of the Year and Agency of the Year at Dragons of Asia. He helped DDB Mudra Group and VMLY&R Commerce (erstwhile Geometry Encompass) garner glory at shows like Effies, Spikes Asia, AdFest (Lotus awards), WPP Extraordinary Awards, Goafest (Abbys), Emvies, WARC… and Cresta.