Sue Tran
Sue Tran
Group Creative Director
The Stable, part of Accenture Song
At The Stable, part of Accenture Song, Sue oversees the strategy, brand design, creative and content teams at The Studio, to launch and grow purpose-driven brands and rethink the brand and consumer relationship across retail, DTC, and now, mixed reality spaces. She made the switch to agency life after seven years across prominent global media companies: The New York Times, The New Yorker, Refinery29, and Vice. She worked with primarily beauty, food, luxury and streetwear fashion brands to craft their strategy and storytelling to drive culture-defining content, campaigns, and experiences. She has worked across influential brands such as Gucci, Nike, adidas, Sephora, and Ulta Beauty to develop everything from year-long campaigns, editorial tentpole launches, experiential activations, and more. From launching Refinery29’s first Latinx sub-brand with Ulta Beauty to creating a street-casted photo campaign with Gucci Eyewear, her work reflects her core belief for connecting communities, amplifying subcultures, and inclusive representation in front of and behind the lens.