Laura Wimer
Laura Wimer
Executive Creative Director
FCB
Laura's talent stems from following an untraditional advertising path, building a collection of skills across all the tools marketers can deploy. Her learning journey began when she started her career at an experiential marketing firm doing large-scale special events for brands. She then moved to her next work in entertainment and video game advertising at Petrol. Most notably, helping Call of Duty: Black Ops exceed $1 billion in worldwide sales in its first six weeks. Laura found an opportunity to sharpen her strategic skills partnering with Michael Dubin, the then-nascent-now-phenom Dollar Shave Club founder. Their design and the brand identity for the launch film scored 25 million views. The Dollar Shave Club was a market disruptor transforming the competitive landscape of big consumer brand names through digital orchestration across technology, creative and strategy. Laura spent the next 3+ years at the Standard Time (now Standard Black), honing her traditional print and film advertising skills, primarily focused on beauty brands. The agency's recognition by Ad Age as Small Agency of the Year 2013 (Gold) is heavily credited to Laura's work across Stila Cosmetics, CVS Health, and Too Faced Cosmetics. For the past five years at Mekanism in San Francisco, Laura was able to deploy her skills with notable success. "There's Good Inside" for Method Home was celebrated as editors' picks by Adweek and Ad Age and was honored by The Webby and OBIE awards. Her work on Alaska Airline's "Safety Dance" was nominated as a 2019 Effie Awards Finalist for one of the most effective transportation marketing campaigns of the year. And in 2021 she launched Frida Mom’s Breast Care campaign featuring the first woman to ever lactate on screen in a broadcast commercial. Adweek named Laura one of Adweek's Creative 100, the most fascinating people in marketing, media, and culture. She loves collaborating closely with dreamers, strategic thinkers, and creative unicorns.