Walter Geer III
Walter Geer III
Executive Creative Director, Experience Design
VMLY&R
Walter is responsible for creating transformative digital and innovative creative solutions for clients. He is most known in the advertising space for creating compelling mobile advertising experiences that have re-invented and revitalized the way brands and advertisers connect with consumers through a multitude of digital platforms. A 20-year veteran in digital advertising, Walter holds a total of six U.S Patents for digital ad formats. He has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace. Walter has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement. Walter was previously SVP Group Creative Director at TBWA/Health. Before that he was Vice-President and Creative Director at Verve, where he ran design and engineering teams responsible for the company’s creative production and innovation.