Neo Segola
Neo Segola
Chief Creative Officer
Draftline JNB
Neo heads up creative at the in-house agency for South Africa's largest beer brands, Draftline being part of the giant Anheuser-Busch InBev empire. She moved to the position in 2020 from her role as Executive Creative Director at FCB Africa. Neo fell in love with the power of brands while working for Coca-Cola at the Summer Olympics in 1996. Earlier in her career she was Deputy Creative Director at Zk Advertising covering several West African countries. An impassioned storyteller with a career spanning almost two decades in the continent, her focus is on telling authentic African stories. She spends whatever free time she has studying towards a law degree and developing a children’s book series.