Sherina Florence
Sherina Florence
Group Creative Director
72andsunny
Sherina describes herself as a 'Venture Culturalist' and has a portfolio to back that up. She took up her current position at 72andsunny after two years at Ogilvy where she served as a creative lead on the global Instagram business. She previously created new music with the Roots for Citizen Bank and led best-in-class creative work for Unilever at the agency. Prior to Ogilvy, she created work for agencies and brands including Apple, Beats by Dre, Cognizant, mcgarrybowen, TribalDDB, 180LA, Mullen and others. Sherina is passionate about connecting people to big ideas that inspire new ways to think about and experience the world, seeking solutions that impact both the clients and culture. She is obsessed with trends, both casting and creating, including viral moments like Anthony Joshua’s #BeHeard, #standfast featuring Mos Def, Tribal DDB's “Wheel of Concept”, and most recently with her “Find More to <3” work for Instagram. Her work has won awards, new business, and even contributed to the release of detainees at Guantanamo Bay. While winning hearts and minds, she has also been recognized by Rolling Stone, Time, Creativity and a number of global awards shows including The One Show. Florence donates her time outside of work to organizations that are passionate about democratizing equal rights and access, serving as President of The One Club's One-ID board and POCC US. She mentors for The One Club’s Creative Boot Camps in South Africa, and has served as an instructor at Miami Ad School, where her students have created award-winning work garnering Pencils, Clios, Addys, Webbys and Lions.