Tay Guan Hin
Tay Guan Hin
Chief Creative Officer
BBDO
Tay Guan Hin is the Chief Creative Officer of BBDO Singapore and, previously, the Founder of TGH Collective. He aims to be 'a profound alchemist of creative success' and has done this at teams within leading agency networks, including JWT, Grey, Saatchi & Saatchi and Leo Burnett. Guan works to deliver insightful creativity that builds on digital and innovative engagement to increase brand preference. For Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, he has helped improve their market share and solve complex business challenges. He aims to match flawless execution with inspiring creative ideas, staying true to the DNA of the brand. Besides serving as the first Asian Cannes Lion Jury President, he has also sat on juries at One Show, D&AD, Clios, LIA, and the Cannes Lions Digital Jury. A keynote speaker for Vertical Storytelling (Creative Mobile Content), he was on stage in Adfest, Content Marketing Summit in Korea, and at the ECommerce Expo in Singapore.