Steve Babeako
Steve Babeako
CEO
X3M Ideas
Steve is an unusual mix of creative and businessman. His X3M Ideas Group, which he founded in 2012, has become a yardstick for a new generation of Nigerian creative entrepreneurs. After pulling in top talents and clients, he has expanded to South-Central Africa, via Lusaka and Johannesburg, where he has opened independent offices for X3M Ideas. Before X3M (which includes X3M Music, Zero Degrees Productions and Media 100 Limited), Steve was the creative director at 141 Worldwide. Steve began his advertising career at M&C Saatchi and later moved to Prima Garnet Ogilvy. For more than 23 years he has been helping to create iconic marketing campaigns. They include the “Proudly Nigerian” campaign for British American Tobacco, the “Now You’re Talking” campaign for Etisalat, and the “You Need A New Bank” campaign for Diamond Bank. He has judged at the New York Advertising Festival, the Loeries and Cristal Awards. He has also been a speaker at the Cannes Lion Festival. He was listed in Adweek as one of the Top 100 Creatives in the World 2019. Steve holds a bachelor’s degree in Theatre Arts from the Ahmadu Bello University, Zaria, Nigeria. He is the Vice President of the Association of Advertising Agencies of Nigeria (AAAN), the former Chairman of the board of the Lagos Advertising and Ideas Festival (LAIF), and a board member of the International Advertising Association (I.A.A), Nigeria. Steve has continued leadership training at the Harvard Business School, at Columbia University, New York and at Stanford Graduate School of Business, California.