Oriel Davis-Lyons
Oriel Davis-Lyons
Creative Director
Spotify
Oriel Davis-Lyons started out as a chef but ‘after getting tired of the long hours and intense pressure he decided to get into advertising’, he says (possibly with some irony). Since the career switch, he has won more than 100 awards across every major awards show including New Zealand’s only D&AD Black Pencil. His work often uses a non-traditional approach to highlight social issues, such as creating a partnership between Amnesty International and AdBlock to protest online censorship or a campaign to put graphic warning labels on boxes of ammunition. In 2016, he wrote a TV spot for Hillary Clinton’s Presidential campaign that Forbes called “a masterpiece of political advertising”.