Cheryl Overton
Cheryl Overton
Founder & CEO
Cheryl Overton Comms
Cheryl is the Founder and CEO of Cheryl Overton Communications, LLC, a strategic integrated communications advisory that helps brands navigate its relationships with stakeholders via the voices, influence and persuasive power of multicultural consumers. Through creative storytelling and disruptive business solutions, her team creates content and campaigns that stick and land. With more than 20 years of global brand communications experience to draw upon, Ms. Overton has led notable integrated initiatives for some of the world’s most beloved brands including Starbucks, American Express, Barnes & Noble, Target, Pepperidge Farm, Johnson & Johnson and The City of New Orleans, to name a few. Two of the campaigns she spearheaded – Unilever’s Dove “Campaign for Real Beauty” and the American Heart Association’s “Go Red for Women” – were ranked among the best of the best campaigns of the past 20 years by both Ad Age and PR Week. More recently, Cheryl served as the senior African American strategist for “The Talk,” Procter & Gamble’s unprecedented, unexpected and groundbreaking campaign about racial bias. It was her core insight that catalyzed the award-winning integrated campaign that wowed the industry and united millions the world over in very real and heart-opening conversations.