Pepe Aguilar
Pepe Aguilar
Chief Creative Officer
Grey Wing
Pepe is a Mexican creative, cultural activist, and plastic artist with 27 years of experience in advertising. His work has been recognized with 18 Cannes Lions and 18 Effie Awards, among other international creative festivals such as LIA Awards, Fiap, Círculo de Oro, and Ojo de Iberoamérica. After working at JWT and Lowe, Pepe joined Grey Mexico in 2003 as Group Creative Director. In 2006 he became Executive Creative Director of Maruri Grey Ecuador, helping the agency grow with 20+ new clients and maintaining its status as the most awarded local agency in international festivals. In 2010 he assumed the role of Executive Creative Director of Grey Perú, growing revenue by 12% in the first year and rising to the third most awarded agency in the country. In 2012 he returned to Grey Mexico as Vice President Creative, winning 14 pitches during his first year, Effie Agency of the Year 2014, as well as first place in Mexico’s Cannes Lions ranking in 2015. Pepe joined Grey Wing in 2016 as Chief Creative Officer, achieving the first Gold Cannes Lion for the agency during his first few months. Wing is currently top-two in the U.S. Hispanic Cannes Lions ranking, and committed to support the cause of the Hispanic community in the U.S. Pepe has built brands in almost every category, working for clients such as Apple, Bacardi, Casa Cuervo, Cemex, Coca Cola, Comex, Epson, Ferrero, Ford, Gerber, GlaxoSmithKline, Heineken, Honda, HSBC, Kimberly-Clark, British American Tobacco, Nestlé, NFL, Nike, Novartis, P&G, Papa John’s, PlayStation, Renault, Shell, Sony, UDV, Visit Philadelphia, Walgreens, and Walmart, among many others. Guest lecturer in prestigious events, including Hispanic Leadership Summit (United Nations), Cannes Lions, Rebels & Rulers (Romania), Cannes Lions Edit (Ecuador), and Grey's Global Creative Council. Pepe is an MBA student at the Berlin School of Creative Leadership. He was given the Excellency Award with his bachelor’s degree in Graphic Design. He has lived in the US, Mexico, Canada, Ecuador, and Peru.