Tom Rickard
Tom Rickard
Founder
Goody Bag
Tom Rickard previously oversaw the development & expansion of the Stockholm-based production company, Hobby Films, onto the international stage in recent years. Tom led the strategic growth across Scandinavia, Benelux, UK and US, as well as the development of an international superstar roster that includes the likes of Oskar Bård, Magnus Renfors, The Perlorian Brothers, Martin Aamund, Rodrigo Saavedra, J.J Adler & Vesa Manninen to name just a few. He, together with owner & founder Oskar Bård, also lead the expansion of the Hobby family to include sister companies Hobby Studio (2018) & Hobby Creative (2020). Recently Tom stepped down from Hobby to found his own new venture Goody Bag, which operates as sales and development for production and creative companies. Born in Sydney, Australia, Tom traded in the sandy shores for the snowy forests and moved to Stockholm in fall of 2010. Over the past decade Tom has risen from intern to CEO of the international production family, having spent several years in-between establishing Hobby’s first satellite office, Hobby Amsterdam. Under his leadership, Hobby Film has gone on to produce campaigns for Carlsberg, H&M, LEGO and work with industry leading agencies such as 72andSunny, Adam&Eve DDB, Forsman & Bodenfors and LEGO Agecny to name a few. His Honours Degree in Spanish & Latin American Studies from the University of Sydney have proofed of little help in his career within the production industry, however the did lead to a rather cheap and nasty tattoo on a trip to Guatemala. When he’s not planning Hobby’s cinematic world domination or bribing prospective clients with cakes, he’s either spending time with his family, scourging the forest for wild berries and mushrooms or scouring the nooks & crannies of the internet in search for the perfect bbq sauce recipe."