Pol Hoenderboom
Pol Hoenderboom
Executive Creative Director
180 Amsterdam
Pol Hoenderboom is an Executive Creative Director at 180 Amsterdam and a former winner of the Interactive Grand Prix at Cresta. Before moving back to Europe, in early 2021, he lived in New York with his family and spent his days at BBDO New York where he worked as an SVP Creative Director. He loved the city, the agency, and the work. Luckily the people in America loved his ideas too. Together with his art director Bart Mol he was responsible for multiple award-winning campaigns, including the mind-bending ‘Live Looper’ music video which helped the agency take top position on the global WARC ranking. Pol is pretty bad at remembering people’s names but his brain for some reason does feel the need to remember all the cool ads from the 70s up until now -including the name of the agency and the creatives involved. His colleagues, therefore, call him ‘The Walking Advertising Encyclopedia’. Pol is super-excited to see all the amazing entries, as he will probably remember them for the rest of his life.