João Cardoso Fernandes
Trained in computer science and mathematics João soon became interested in developing the interfaces that would allow humans and machines to interact in a simpler and more productive way. After deciding to pursue a career in advertising and design he joined EuroRSCG in Lisbon, where he soon became creative & tech supervisor for Cyberlab. In 2000 he left to co-found VIEW, which he lead to the title of Digital Agency of Year for 4 years in a row. VIEW is now the Portuguese branch of the Isobar Network. In 2014 he was invited to take over the creative leadership of the Spanish operation of Isobar where he moved between Lisbon and Madrid leading the creative and strategic output of both Isobar offices as Chief Creative Officer for Iberia. João continued to develop his creative and leadership skills which lead him to create countless projects in the last decade for brands like Lipton, Adidas, Kia, GM, among many others. During this time João collected several international awards at some of the most prestigious competitions, including The New York Festivals, LIA Awards, Cresta Awards, among others. He is frequently invited to participate in judging panels and conferences around the world. Recently João was invited to become the National Curator for the use of Technology in the Creative Industry.