GENERAL INFORMATION


The Cresta Awards were launched in 1993 by Creative Standards International, in partnership with the International Advertising Association.

The Cresta Awards are steadily gaining recognition among industry creative gurus worldwide as a truly tough and prestigious awards program. To win a Cresta means you’re hot, because Cresta stands on its promise of adhering to the highest standards of creative excellence and it delivers the reputation and value that top-level creatives seek. Cresta’s name is becoming synonymous with “achievement” among the worldwide marketing communications industry.

OBJECTIVE
The aim of the Cresta Awards is to honor an absolute standard of creative excellence in the international advertising and marketing communications industry.

CREATIVE STANDARDS
Cresta stands for Creative Standards. As this name suggests, the aim of the awards is to honor an absolute standard for creative excellence in advertising and marketing communications. Work will be evaluated within categories, but Cresta will not operate on the basis of "category winners." More than one Cresta winner may be announced in those categories where standards are high, or none at all if the judges consider that the standard is not achieved.

CRITERIA
Entries will be judged on the basis of two criteria only: the originality of the creative idea and the quality of its execution.

JUDGING PROCEDURES
The Cresta Awards will be judged by creatives and a two stage evaluation process will be used. All entries will be screened by a number of international pre-selection juries. This pre-selection process will result in a short-list of finalists that will then be submitted to an International Grand Jury of expert creative directors, film specialists and graphic artists. Short-listed Interactive entries will be judged by a separate Grand Jury of Interactive experts. The votes of the International Grand Jury will determine the eventual winners.

COMPETITIONS
Cresta encompasses EIGHT competitions – Press, Poster, Ambient Media, TV/Cinema/Digital, Interactive, Radio, Direct Marketing and Integrated Campaigns. Winners will receive trophies and diplomas. All short-listed entries will receive finalist certificates. Grand Prix will only be awarded to the highest scoring entries that achieve a pre-determined standard (above a ‘set’ score). No Grand Prix will be awarded in a competition if the pre-determined standard is not met.

FREE WINNERS’ CD-ROM
All entrants in the competition will receive a CD-ROM which shows all winning entries with credits free of charge.

ELIGIBILITY
The Cresta Awards are open to all advertising agencies, advertisers, studios and production companies worldwide. Both national and international campaigns may compete.