2018 Winners

INTERACTIVE


  • GOLD Winners
  • UNITED KINGDOM
  • (Interactive) - MEDIA & ENTERTAINMENT
  • Xbox Design Lab "The Fanchise Model"
  • Entrant: McCann, London
  • Agency: McCann London
  • Network: McCann World Group UK
  • Chief Creative Officer(s): Rob Doubal and Laurence Thomson
  • Creative Director(s): Sanjiv Mistry and Jamie Mietz (EMEA Creative Directors)
  • Copywriter(s): Jim Nilsson
  • Art Director(s): Jacob Björdal
  • Production Company: MRM/McCann and Craft/McCann
  • Illustrator(s): FOREAL
  • Other(s):
    Head of Strategy: Karen Crum
    Planner: Charlotte Walters
    Executive Vice President: Rob Smith
    Regional Business Director: Sailesh Jani
    Account Director: Tom Oliver
    Senior Account Manager: Lynne Carter
    Account Manager: Charlotte La Torre
    Account Executive(s): Sophie Grierson, Alice Parker
    Project Director(s): Clare Mann, Mandy Wilson
    Senior Project Manager: Paul Gillespie
    Head of Design: Dan Howarth
    Designer: Gustavo Fernades
    Head of Integrated Production: Sergio Lopez (Craft/McCann)
    Producer: Doris Tydeman (Craft/McCann)
    Editor: Andrew Tusabe (Craft/McCann)
    Print Producer: Liam White (Craft/McCann)
    Studio Manager: Ellis Faint (Craft/McCann)
    Artworker: Nick Cook (Craft/McCann)
    Retouching: John Martin, Rob McDonald (Craft/McCann)
    Account Lead MRM: David Smith (MRM/McCann)
    Senior Project Manager: Craig Cameron (MRM/McCann)
    Designer: Dan Miles (MRM/McCann)
    Director of Comms, UK & Europe: Jess Byatt (McCann World Group UK)
    Producer: Francisco Penedo (Craft/McCann)
    Editor: Paul Jenkinson (Craft/McCann)
    Junior Project Manager: Anna Curtis

    URL: https://xboxdesignlab.squarespace.com
    Password: fanchise

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  • UNITED STATES
  • (Interactive) - RECREATION & TOURISM
  • MGM Resorts International "Universal Love "
  • Entrant: McCann, New York
  • Agency: McCann New York
  • Network: McCann Worldgroup
  • Chief Creative Officer(s): Sean Bryan
  • Executive Creative Director(s): Chris Mitton, Nir Refuah
  • Creative Director(s): Carlos Wigle, Scott Cooney, Benjamin Vendramin, Jesse Potack
  • Other(s):
    Chief Production Officer: Nathy Aviram
    Senior Producer: Deb Archambault
    Design Director(s): George Katz, David Mashburn
    President, McCann NY: Devika Bulchandani
    EVP Executive Account Director: Scot Beck
    Account Director: Tessa Cosenza
    Head of Communications Strategy: David Broad
    Director of Social and Mobile: Gemma Craven
    Chief Communications Officer: Jeremy Miller
    Chief Experience & Marketing Officer: Lili Tomovich
    SVP Marketing Strategy: Kate Wik
    VP Brand Strategy: Nick Parks
    VP of Media: Megan Estrada
    Public Relations Agency: Sunshine Sachs
    SVP of Public Relations: Jenn Michaels,
    Executive Producer, Smuggler: Patrick Milling Smith
    Executive Producer(s), Wool & Tusk: Rob Kaplan, Aaron Mercer
    Album Artwork and Animation Artwork: Craig & Karl
    Animated Video Production: Trollback, New York
    Website Production: Your Majesty, Amsterdam

    URL: http://agencycases.com/universallove/
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  • SILVER Winners
  • GERMANY
  • (Digital) - CLOTHING & FOOTWEAR
  • Strellson "The Like Shop"
  • Entrant: Serviceplan/Plan.Net, Munich
  • Agency: SERVICEPLAN GERMANY/PLAN.NET GERMANY
  • Network: SERVICEPLAN GERMANY/PLAN.NET GERMANY
  • Chief Creative Officer(s): Alexander Schill (Global CCO)
  • Executive Creative Director(s): Hans-Peter Sporer
  • Creative Director(s): Hans-Peter Sporer
  • Copywriter(s): Malte Guestrau
  • Art Director(s): Shari Bremer
  • Other(s):
    Conceptor: Bjoern Koebe
    Account Director: Julian Rinnewitz
    Management Supervisor: Katrin Eberbach
    Digital Executive Creative Director: Hagen Fiedler (Astral Kreativ)
    Technical Director: Malte Bender (Astral Kreativ)
    Digital Agency: Astral Kreativ
    Recording Studio: Studio Giesing
    Post-Production: Astral Kreativ
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  • BRONZE Winners
  • GERMANY
  • (Websites) - CLOTHING & FOOTWEAR
  • Strellson "The Like Shop"
  • Entrant: Serviceplan/Plan.Net, Munich
  • Agency: SERVICEPLAN GERMANY/PLAN.NET GERMANY
  • Network: SERVICEPLAN GROUP
  • Chief Creative Officer(s): Alexander Schill (Global CCO)
  • Executive Creative Director(s): Hans-Peter Sporer
  • Creative Director(s): Luitgard Hagl
  • Copywriter(s): Malte Guestrau
  • Art Director(s): Shari Bremer
  • Other(s):
    Conceptor: Bjoern Koebe
    Account Director: Julian Rinnewitz
    Management Supervisor: Katrin Eberbach
    Digital Executive Creative Director: Hagen Fiedler (Astral Kreativ)
    Technical Director: Malte Bender (Astral Kreativ)
    Digital Agency: Astral Kreativ
    Recording Studio: Studio Giesing
    Post-Production: Astral Kreativ
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  • UNITED STATES
  • (Interactive) - CORPORATE IMAGE
  • USPS "Operation Santa"
  • Entrant: MRM//McCann, New York
  • Agency: MRM//McCann New York
  • Network: McCann Worldgroup
  • Chief Creative Officer(s): Sung Chang
  • Creative Director(s): Tony Jones, Shawn Kelly, Daniel Carlsson
  • Copywriter(s): Petra Magno
  • Art Director(s): Jane Kim, Noelle Kirchmer
  • Illustrator(s): Colin Hesterly
  • Other(s):
    Associate Director Technology: Kobi Degraft-Johnson
    Tech Lead: Dave Maietta
    Senior Back End Developer: Svetlana Petrov
    Account Director: Romina D'Amico
    SVP/Group Account Director: Caspar Ouvaroff
    Director of Marketing Operations: Tony Wolk
    VP/List Acquisitions and Procurement: Eileen Kennedy
    Account Director: Rohanie Singh
    Associate Director UX: Spike McCue
    Senior UX Designer: Kate Neely
    Senior Strategist: Liz Medina
    Senior Project Manager: Craig Hildreth
    Senior Art Producer: Meredith Kramer
    Copywriter: Kelly Fine
    Associate Art Director(s): Asyia Fisher, Kate Rohrich, Nancy Zhu
    Art Director(s): Michael Mendoza, Alice Xiang
    Senior Copywriter: Antonio Fragoso
    Senior Art Director(s): Kevin Honegger, Kelsey Liggett
    Senior Design: Kayleigh DAuria
    Designer: Min Ju Yoon

    URL: http://santapr.judgethiswork.com/
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