2012 Winners

TV/CINEMA/ONLINE FILM


  • ARGENTINA
  • (Television) - MEDIA & ENTERTAINMENT
  • Ole "Towel"
  • Entrant: Young & Rubicam, Buenos Aires
  • Agency: Young & Rubicam Argentina
  • Creative Director(s): Martin Mercado, Diego Tuya, Dario Rial, Martin Goldberg, Daniel Oliveira
  • Agency Producer(s): Luis Pompeo, Diego Gonzalez
  • Production Company: Rebolucion
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  • FRANCE
  • (Cinema) - MEDIA & ENTERTAINMENT
  • CANAL+ "The Bear"
  • Entrant: BETC, Paris
  • Agency: BETC
  • Creative Director(s): Stéphane Xiberras
  • Copywriter(s): Jean-Christophe Royer
  • Art Director(s): Eric Astorgue
  • Agency Producer(s): Isabelle Menard, David Green
  • Production Company: Soixante Quinze
  • Director(s): Matthijs Van Heijningen
  • Post Production: Mikros Images
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  • (Cinema) - NON-ALCOHOLIC DRINKS
  • evian "Baby Inside"
  • Entrant: BETC, Paris
  • Agency: BETC
  • Creative Director(s): Rémi Babinet
  • Copywriter(s): Valérie Chidlovsky
  • Art Director(s): Agnès Cavard
  • Agency Producer(s): Fabrice Brovelli, Coumba Fall
  • Production Company: Wanda Production
  • Director(s): Les Legs
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  • (Television) - ALCOHOLIC DRINKS
  • Martini "Luck Is An Attitude"
  • Entrant: FRED & FARID PARIS, PARIS
  • Agency: FRED & FARID PARIS
  • Creative Director(s): Fred & Farid
  • Copywriter(s): Frederic Raillard, Farid Mokart
  • Art Director(s): Frederic Raillard, Farid Mokart
  • Agency Producer(s): Kate Taylor
  • Production Company: Gorgeous
  • Director(s): Peter Thwaites
  • Post Production: Work Post
  • Music Company: Sizzer Amsterdam
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  • (Television) - TRANSPORT & COMMUNICATION
  • Orange "Hussars"
  • Entrant: Publicis Conseil, Paris
  • Agency: Publicis Conseil
  • Creative Director(s): Olivier Altmann, Fabrice Delacourt, Olivier Desmettre
  • Copywriter(s): Patrice Lucet
  • Art Director(s): Philippe Boucheron
  • Agency Producer(s): Pierre Marcus, Muriel Allegrini (WAM)
  • Production Company: Partizan
  • Director(s): Antoine Bardou Jacquet
  • Post Production: WAM (Jeanne Raibaut)
  • Music Company: Georges Bermann, Frederic Genest
  • Other(s): Account Supervisor(s): Jean-Patrick Chiquiar, Marie Wallet
    Advertiser's Supervisor(s): O.Roujol, N.Guiramand, L.Quinlan, Q.Delobelle, L.Chabanne, N.Barbosa
    Account Manager(s): Claudia Weiss, Mathilde Barrault
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  • (Online Film) - PUBLIC SERVICES
  • Samusocial Charities "A Woman's Nightmare"
  • Entrant: Publicis Conseil, Paris
  • Agency: Publicis Conseil
  • Creative Director(s): Veronique Sels (Int'l Creative Director)
  • Copywriter(s): Veronique Sels
  • Art Director(s): Bastien Grisolet
  • Agency Producer(s): Pierre Marcus; Timothe Rosenberg (WAM)
  • Production Company: Quad / Producer : Martin Coulais
  • Director(s): Frederic Schoendoerffer
  • Post Production: Digital District
  • Music Company: Compositor : Bruno Coulais
  • Other(s): Account Manager(s): Patrick Lara, Emmanuelle Henry, Debora Guarachi
    Sound Production: Olivier GuillouEditor: Stephane Couturier
    Composer: Bruno Coulais
    Digital Planner: Guillaume Sabbagh
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  • GERMANY
  • (Television) - PERSONAL ACCESSORIES
  • Braun Satin Hair 5 Multistyler "Hairmoticons"
  • Entrant: BBDO Proximity Düsseldorf GmbH, Düsseldorf
  • Agency: BBDO Proximity Düsseldorf GmbH
  • Creative Director(s): Christian Mommertz, Wolfgang Schneider
  • Copywriter(s): Christopher Fink
  • Art Director(s): Stephan Eichler, Philipp Ahlings
  • Agency Producer(s): Steffen Gentis (Head of TV)
  • Production Company: VCC Agency for Postproduction GmbH
  • Director(s): Steffen Gentis, Christian Mommertz
  • Post Production: CGI: Das Werk
  • Music Company: Studio Funk Düsseldorf
  • Other(s): Composer: Leroy Anderson
    Music Publisher: EMI Music Publishing, Hamburg
    Editor(s): Florian Alt, Markus Jaeschke
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  • (Cinema) - RETAIL SERVICES
  • Hornbach DIY / Home Improvement Superstores "Change"
  • Entrant: HEIMAT, Berlin
  • Agency: HEIMAT, Berlin
  • Creative Director(s): Guido Heffels, Myles Lord
  • Copywriter(s): Sabina Hesse, Guido Heffels
  • Art Director(s): Hendrik Schweder
  • Agency Producer(s): Kerstin Heffels
  • Production Company: Trigger Happy Productions
  • Director(s): Pep Bosch
  • Music Company: Sizzer, Amsterdam
  • Other(s): D.O.P: Paco Femenia
    Editor: Fabrizio Rossetti
    2nd Production Company: Film Angels, Riga
    Producer(s): Stephan Vens, Nani Meimeth
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  • (Television) - RETAIL SERVICES
  • Hornbach DIY/ Home Improvement Superstores "Change"
  • Entrant: HEIMAT, Berlin
  • Agency: HEIMAT, Berlin
  • Creative Director(s): Guido Heffels, Myles Lord
  • Copywriter(s): Sabina Hesse, Guido Heffels
  • Art Director(s): Hendrik Schweder
  • Agency Producer(s): Kerstin Heffels
  • Production Company: Trigger Happy Productions
  • Director(s): Pep Bosch
  • Music Company: Sizzer, Amsterdam
  • Other(s): D.O.P: Paco Femenia
    Editor: Fabrizio Rossetti
    2nd Production Company: Film Angels, Riga
    Producer(s): Stephan Vens, Nani Meimeth
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  • ISRAEL
  • (Television) - HOUSEHOLD MAINTENANCE
  • Colon 101 "Colon 101"
  • Entrant: Havas Worldwide Israel, Tel Aviv
  • Agency: Euro RSCG Israel
  • Creative Director(s): Ben Sever
  • Copywriter(s): Ilan Nachmian, Yiftach Chozev
  • Art Director(s): Ben Sever
  • Agency Producer(s): Dana Caro
  • Production Company: Shoshi and Udi
  • Director(s): Adam Sanderson
  • Post Production: Graviti
  • Other(s): Sound Design: Soundhouse
    Editor: Mook 
    Account Supervisor(s): Maya Cohen, Einat Danon
    Account Manager: Yael Eichenwald
    Advertiser's Supervisor: Hagit Bartal Persky 
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  • NORWAY
  • (Television) - MEDIA & ENTERTAINMENT
  • Canal Digital "The Man Who Lived in a Film"
  • Entrant: TRY/Apt, Oslo
  • Agency: TRY/Apt
  • Creative Director(s): Petter Bryde, Thorbjørn Ruud
  • Copywriter(s): Lars Joachim Grimstad
  • Art Director(s): Egil Pay
  • Agency Producer(s): Lars Mitlid, Marte Heiersted
  • Production Company: One Big Happy Family
  • Director(s): Joachim Trier
  • Post Production: VFX og Post: Storm Studios; Shortcut
  • Other(s): Producer(s): Mone Mikkelsen, Helene Hovda Lunde
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  • (Television) - FINANCIAL SERVICES
  • DNB - The Norwegian Bank "Finally Married"
  • Entrant: TRY/Apt, Oslo
  • Agency: TRY/Apt
  • Copywriter(s): Janne Brenda Lyso, Jonas Gronnern
  • Art Director(s): Stian Johansen, Lars-Kristian Harveg
  • Agency Producer(s): Monika Augustsson, Kristin Berge Jahr
  • Production Company: Bacon OSL
  • Director(s): Martin Werner
  • Post Production: Bacon X
  • Other(s): Producer: Magne Lyngner
    Sound: Bacon CPH V/ Adrian Aurelius
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  • SPAIN
  • (Television) - NON-ALCOHOLIC DRINKS
  • Pepsi "Numbers"
  • Entrant: M&V Vessmedia, Valencia
  • Agency: M&V
  • Creative Director(s): Victor Suñer, Marcos Pitarch
  • Art Director(s): Inma Sales
  • Agency Producer(s): Miguel De Juan
  • Production Company: Vessmedia
  • Director(s): Victor Suñer
  • Cinematographer(s): Victor Suñer
  • Post Production: Vessmedia
  • Music Company: Debut Annul
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  • SWEDEN
  • (Television) - RETAIL SERVICES
  • Apoteket, Swedish Pharmacy "Stomach Campaign"
  • Entrant: Forsman & Bodenfors, Gothenburg
  • Agency: Forsman & Bodenfors
  • Copywriter(s): Anna Qvennerstedt
  • Art Director(s): Joakim Blondell
  • Agency Producer(s): Magnus Kennhed
  • Production Company: FLX
  • Director(s): Felix Herngren
  • Post Production: Sto.pp
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  • UNITED STATES
  • (Online Film) - PUBLIC SERVICES
  • truth "Christine/Feeding Tube"
  • Entrant: Arnold Worldwide, Boston
  • Agency: Arnold Worldwide
  • Creative Director(s): Pete Favat, Roger Baldacci, John Kearse, Meg Siegal
  • Copywriter(s): Bryan Karr
  • Art Director(s): Mike Costello
  • Agency Producer(s): Kevin Shale,Katie Harris
  • Production Company: Harvest Films
  • Cinematographer(s): Stephan Malik, Taylor Wootton
  • Post Production: Editbar
  • Music Company: Sweet Sound
  • Other(s):

    (Tobacco companies sell a lot of candy-flavored products today. This raises two questions— why make a deadly product taste sweet, and just who are these candy flavors for? Who better to ask these questions than some of the 8.5 million Americans living with a tobacco-related disease.)
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