Petr started his journey in the advertising business in 1994 as a Copywriter at Ogilvy & Mather. During his time at the agency, he rose to the position Senior Copywriter and then to Creative Director. In 2002, he joined Bates/Red Cell as its Creative Director. In 2005 he moved to Fabrika Advertising Agency, and in 2007 joined TBWA.
Petr holds a degree from Chalres University in Prague and has won awards at Cannes and at Golden Drum Festival.