Chief Creative Officer,
Leo Burnett MENA, Beirut
In January 2011, Bechara Mouzannar was named CCO of Leo Burnett for the Middle East and North Africa. When he was the Regional Executive Creative Director of Leo Burnett, in charge of the Levant, Egypt and P&G, Leo Burnett Beirut was able to rank 39th agency worldwide in the 2009 Big Won Report, also winning the coveted title of the European Agency of the Year at the 2009 Golden Drum awards show.
Over the last three years, Bechara has substantially contributed to the winning of more than 80 international and regional prestigious metals: a few Grand Prix at the Golden Drum, the John Caples, the Dubai Lynx and the Cristal, a bunch of Gold awards at the Cannes Lions, the Cresta, the New York Festivals, the Epica, the Golden Drum, the Cup, the Dubai Lynx, the Cristal and the Effies, and several other metals at the same above shows as well as at the Clio and the One Show.
Bechara has started his carrier in communication at Publicis Conseil in Paris in 1984. He worked as a film director for three years, shooting more than hundred commercials, before joining Leo Burnett in Beirut as a Creative Director in the early 90s. In 2009, he got an EMBA from the Berlin School of Creative Leadership, with a new vision on the innovative channels and on the more entertaining and integrated content that would best nurture the engagement of the people with a brand.
The campaign “Khede Kasra” that Leo Burnett Beirut created in 2009, ranked first, in the Media category in the 2009 Big Won report. In the actual 2011 Big Won report, Leo Burnett Beirut ranks 26th in the top creative agencies and Bechara personally ranks 16th in the CCOs’ top list.
Bechara Mouzannar has also instilled a creative culture of ‘happy dissatisfaction’ at Leo Burnett MENA, 'you’re only as good as your last campaign’, encouraging all the creatives to stay humble about their wins and to constantly be learning.