Executive Creative Director,
Cheil Worldwide, Beijing
Jason has over 12 years’ experience in 4A ad agencies in Asia plus 4 years’ working experience oversea. He successfully set up Lowe Beijing Office by winning Epson and Microsoft business in 1997 and made Epson printer as the NO.1 brand in China in 6 months through break through creative.
In 1998, when Jason joined D’Arcy at a crucial time, Microsoft announced on the same day to switch to D’Arcy so as to keep the quality services they had been enjoying from Jason. After solving the problem in Beijing, he was sent to Shanghai as MD and Creative Director to re-build the D’Arcy Shanghai office. Within 8 months, he grew the company from 3 staff to 36 and got client portfolio which boast clients such as Coca Cola, Sara Lee, NEC, Fosters, ATC, Roche.
The agencies he worked including Saatchi & Saatchi, BBDO, Lowe, D’Arcy & Publicis. In year 2000, he awarded China Top 50 Creative. His experience came from clients: Coca-Cola, Cannon, Electrolux, Bank of China, Epson, Apple computer, Samsung, Microsoft, Audi, P&G, Nestle, Volvo, Sara Lee, Unilever, HP, Mars, China Mobile, etc.