Co-Founder & Executive Creative Director,
Inbrax Chile, Santiago
Pancho González studied advertising at the “Universidad de Santiago” with additional Business Administration studies in same University. He has worked in the best Chilean agencies (Ogilvy&Mather, IDB/FCB, Lintas, adn/Y&R, Wunderman, BBDO, RNL) and currently is Co-Founder and Executive Creative Director of Inbrax Chile.
Pancho has been a judge at major worldwide advertising festivals, including Cannes, Art Director's Club, LIAA, Mobius, Ad Stars, Cresta, FIAP, Effie Awards, The New York Festivals and Achap, among many others. In 2010 he was the first Chilean to chair the jury of the AME Awards in New York and teach at the Miami Ad School. He has been speaker in Costa Rica, Brazil, Argentina, United States, Korea and all Chilean universities that dictate advertising career.
With more than 100 national and international recognitions (Cannes, ADC's, The New York Festivals, FIAP, Ojo de Iberoamerica, Young Creatives One Show, Effie, Grand Effie, Young Guns, Eagle Awards, AdStar, Achap) and been director of the
Chilean Creative Circle, is one of the most influent creatives in his market. Professor at several universities, active member of ACT (Advertising Community
Together) and located in the top 5 worldwide creative raking at Bestadsontv, New York.
Throughout his career he has worked with brands like Blockbuster, Domino's Pizza, Cencosud, Jumbo Hypermarkets, Duracell, Sony Ericsson, BancoEstado, Amnesty International, Movistar, Lever, KFC, British Airways, Bata and Parmalat, among others.