Chief Creative Officer/Managing Partner,
Arnold Worldwide, Boston
Pete oversees all of Arnold’s clients. His path to this position started in 1984 when he graduated from the School of Visual Arts in NYC. Hired right out of SVA by his teachers, Pete’s professional career began with work on Diet Coke, Coca-Cola and Carnation pet foods.
At 29, Pete moved to Boston to become Creative Director and Partner of Houston Herstek Favat, where he and his teams put Converse sneakers on the map with award-winning campaigns, created the most successful state anti-tobacco campaign “It’s Time We Made Smoking History,” and grew HHF to $200 million and 150 brilliant people. In 1999, Pete was approached by Ed Eskandarian to “talk about the future.” HHF was acquired by Arnold. At Arnold, Pete launched the truth campaign – the most successful national anti-tobacco program ever. He led teams that won Royal Caribbean, Celebrity, lines, Progressive Insurance, Timberland, ESPN and Volvo, and created TAG body spray for Gillette. In 2006, Arnold appointed Pete Chief Creative Officer.
Pete’s awards include Gold Lions at Cannes, Gold Pencils at the One Show, Communication Arts honors, ANDYs, CLIOs, British D&AD, Grand Effies and one Emmy award for truth®.
In addition to advertising, Pete has always shown great interest in directing film. He is credited with directing one of MTVs most highly acclaimed documentaries, “I Can’t Breathe.” And he designed and built an LEED certified home on This Old House.
Pete was Cresta's Grand Jury President in 2010.