Categories
Entries (Single or Campaign) for TV/Cinema/Online Film, Press, Outdoor, Ambient Media, Radio & Interactive ONLY.
01. Food - All food except confectionery, snacks and dairy products.
02. Confectionery & Snacks - Chocolate, sugar candy, biscuits and salted snacks.
03. Dairy Products - Milk and all milk based products, cheese, yogurt, butter.
04. Alcoholic Drinks - Whiskey, gin, vodka, beer, wine, cider and other spirits.
05. Non-Alcoholic Drinks - Soft drinks, fruit juices, tea, coffee, mineral water, etc.
06. Pet Foods - For household pets only.
07. Retail Services - Supermarkets, restaurants, department stores, etc.
08. Financial Services - Banks, insurance, credit cards, investments, etc.
09. Public Services - Including charities, environmental and political advertising, health and public safety, etc.
10. Transport & Communication - Car rentals, air, rail, cell phones, telephone and postal services, etc.
11. Furnishings, Appliances & Utilities - Furniture, carpets, domestic appliances, glassware, china, gardening equipment and public utilities (gas, water and electricity).
12. Household Maintenance - Paints, detergents, household cleaning products, air fresheners, insecticides, adhesives, etc.
13. Audio Visual Equipment & Accessories - TV, radio, video recorders, cameras, film, batteries.
14. Beauty Products, Toiletries & OTC - Perfume, cosmetics, creams, soap, shampoo, toothpaste, diapers, shaving and non–prescription medical products, etc.
15. Automobiles - Cars only.
16. Automotive & Accessories - Motorcycles, tires, petrol, oil, car radios, etc.
17. Clothing & Footwear - Including hosiery and sportswear and sports shoes.
18. Personal Accessories - Luggage, hand bags, writing instruments, watches, eyeglasses, jewelry, etc.
19. Tobacco & Accessories - Including matches, lighters, cigarette paper, etc.
20. Media & Entertainment - Consumer advertising for books, films, magazines, TV shows, newspapers, videos, records, etc.
21. Recreation & Tourism - Sporting goods, toys, tourist boards, vacations, hotels, lotteries, festivals, etc.
22. Management Services - Consultants, advertising agencies research, legal, recruitment, temporary, help, etc.
23. Office Equipment - Copy machines, filing systems, faxes, PC’s and laptops, etc.
24. Industrial Materials/Equipment - Chemicals, food stuffs, building and packaging materials, paint and other raw materials. Trucks, vans, heavy machinery, etc.
25. Medical Products - Prescription drugs, hospital and dental equipment, etc.
26. Corporate Image - Advertising that promotes corporate identity, rather than specific products.
Entries (Single or Campaign) for Direct Marketing ONLY.
28. Commercial Direct (Printed Material) - Activities designed to encourage immediate response.
29. Commercial Direct (TV, Radio) - Designed to encourage immediate response.
30. Non–Commercial Direct - Invitations, change of address, Christmas greetings and other mailings of an informational character.
31. Business Gifts - Gift items carrying corporate or product identification.
32. Annual Reports - Announcement of financial results.
33. Calendars - Wall calendars, pocket calendars and diaries.
34. Brochures - Product and corporate image brochures, magazines and in–house publications.
Entries for Integrated Campaigns ONLY.
35. Integrated Campaign Competition - Consisting of 3 to 9 ads total in at least three of the following media: TV/Cinema/Online Film, Print, Outdoor, Ambient Media or Interactive.
Entries (Single or Campaign) for Promotions & Incentives ONLY
36. Promotions & Incentives (brand activation, CRM programs, loyalty schemes, special offers, coupons, competitions, in-store activities, merchandising, tie-ins, sponsorship, etc.)
Entries (Single or Campaign) for Design ONLY
37. Packaging Design
38. Graphic Design (including logos, letterhead, etc.)
39. Publication Design (brochures, annual reports, catalogues, calendars, etc.)
40. Online Digital Design (websites, microsites, banners, etc.) - URL required
Entries (Single or Campaign) for Crafts ONLY
41. Animation (TV/Cinema/Online Film)
42. Animation/Motion Graphics (Interactive) - URL required
43. Art Direction (Printed Material) (Magazines, Newspaper, Outdoor and Posters)
44. Art Direction (Film) (TV/Cinema/Online Film)
45. Best Use Of Music (TV/Cinema/Online Film and Radio)
46. Cinematography (TV/Cinema/Online Film)
47. Copywriting (Printed Material) - (Magazines, Newspaper, Outdoor and Posters)
48. Copywriting (Film, Radio) - (TV/Cinema/Online Film and Radio)
49. Direction (TV/Cinema/Online Film)
50. Editing (TV/Cinema/Online Film)
51. Illustration (Magazines, Newspaper, Outdoor and Posters)
52. Interface & Navigation (Interactive) - URL required
53. Photography (Magazines, Newspaper, Outdoor and Posters)
54. Special Effects/Computer Graphics (TV/Cinema/Online Film)
55. Typography (Magazines, Newspaper, Outdoor and Posters)
Material Accepted:
Press Competition:
Open to Newspaper and Magazine. Entries must be submitted online via JPG – 3000 x 2400 pixels (300 dpi maximum). If the work requires multiple images, please upload each image as a separate JPG.
Direct Marketing Competition:
Open to Brochures, Annual Reports, Business Gifts, Calendars, etc. 'Printed Material' entries must be submitted online via JPG – 3000 x 2400 pixels (300 dpi maximum). If the work requires multiple images, please upload each image as a separate JPG. Work can also be presented via a Sample. After uploading your JPGs, send your ‘sample’ via courier or post and include a copy of your entry form which you will have the ability to print after completing the online process. ‘All Other Media’ (no longer than 2 minutes) can be submitted via any universal format (HD size as H.264 or MP4 preferred). File size: 150MB Maximum.
Outdoor Competition:
Open to Outdoor and including Posters. Entries must be submitted online via JPG – 3000 x 2400 pixels (300 dpi maximum). If the work requires multiple images, please upload each image as a separate JPG.
Ambient Media Competition:
Open to advertising that doesn’t fit into the traditional media, including ‘Events’ (live communication) & Branded Content. Please note: Only one execution per entry unless submitting a campaign. Entries must be submitted online via JPG – 3000 x 2400 pixels (300 dpi maximum). If the work requires multiple images, please upload each image as a separate JPG. For entries that are staged (moving or live action) and Branded Content, you must submit your entry (no longer than 3 minutes) online as a WMF (Windows Media File). File size: 150MB Maximum.
Radio Competition:
Radio commercials ONLY (no longer than 2 minutes) must be submitted online via any universal format. For judging purposes, submitting your entry in English is strongly recommended. Non–English entries must be dubbed in English and a written translation is also required.
TV/Cinema/Online Film Competition:
Open to all commercial spots (no longer than 2 minutes) appearing on TV, Cinema or Online (including web commercials & viral films). Entries must be submitted online via any universal format (HD size as H.264 or MP4 preferred). File size: 150MB Maximum.
Interactive Competition:
Open to Internet sites, Banner ads, SMS messaging, Mobile applications, etc. Everything 'digital' other than Online Films. Entries must be submitted online with the correct web address (URL) and with any required passwords. If URL is no longer active, or if submitting other types of Interactive submissions, please transfer to an alternate URL for viewing. For non–English entries, a written explanation must be supplied (in the English translation box of the entry form) to facilitate the judging process.
Integrated Campaign Competition:
Consisting of 3 to 9 ads total in at least three of the following media: TV/Cinema/Online Film, Press, Outdoor, Ambient Media, Radio or Interactive. Entries (no longer than 4 minutes) must be submitted online as a complete Video Presentation (including any interactive component) via any universal format (HD size as H.264 or MP4 preferred). File size: 150MB Maximum.
Promotion & Incentives Competition:
Open to material related to brand activation, CRM programs, loyalty schemes, special offers, coupons, competitions, in-store activities, merchandising, tie-ins, sponsorship, etc. Please note: Only one execution of the Promotion or Incentive per entry unless submitting a campaign. Entries must be submitted online via JPG – 3000 x 2400 pixels (300 dpi maximum). If the work requires multiple images, please upload each image as a separate JPG. Alternatively, you have the option of submitting a 'film' explanation of your entry (no longer than 3 minutes) online via any universal format (HD size as H.264 or MP4 preferred). File size: 150MB Maximum.
Design Competition:
Entries must be submitted online via JPG – 3000 x 2400 pixels (300 dpi maximum). If the work requires multiple images, please upload each image as a separate JPG. Work can also be presented via a Sample. After uploading your JPGs, send your 'sample' via courier or post and include a copy of your entry form which you will have the ability to print after completing the online process. File size: 150MB maximum. Interactive entries require a working URL.
Crafts Competition:
Open to TV, Cinema, Online Films, Radio, Interactive, Magazine, Newspaper, Poster, Outdoor works. 'Printed Material' entries must be submitted online via JPG - 3000 x 2400 pixels (300 dpi maximum). If the work requires multiple images, please upload each image as a separate JPG. 'Films and Radio' (no longer than 2 minutes) can be submitted via any universal format (HD size as H.264 or MP4 preferred). File size: 150MB maximum. Interactive entries require a working URL.