About Cresta Awards

GENERAL INFORMATION

The Cresta Awards were launched in 1993 by Creative Standards International, in partnership with the International Advertising Association.  Cresta  - true to its name - adheres to the highest standards of creative excellence delivering worldwide recognition within the advertising industry.

OBJECTIVE

The aim of the Cresta Awards is to honor an absolute standard of creative excellence in the international advertising and marketing communications industry.

CREATIVE STANDARDS

Cresta stands for Creative Standards. As the name suggests, the aim of the awards is to honor an absolute standard for creative excellence in advertising and marketing communications. Work will be evaluated within categories, but Cresta will not operate on the basis of "category winners".   More than one Cresta winner may be announced in those categories where standards are high, or none at all if the judges consider that the standard is not achieved.

CRITERIA

Entries will be judged on the basis of two criteria only: the originality of the creative idea and the quality of its execution.

JUDGING PROCEDURES

The Cresta Awards will be judged by creatives and a two stage evaluation process will be used. All entries will be screened by a number of international pre-selection juries. This pre-selection process will result in a short-list of finalists that will then be submitted to an International Grand Jury of expert creative directors, film specialists and graphic artists. Short-listed Interactive entries will be judged by a separate Grand Jury of Interactive experts. The votes of the International Grand Jury will determine the eventual winners.

Jury stats: Pre-selection juries usually number 80+ members. Except for the Interactive competition, sessions are organized by host cities and local creatives are invited. Cities and juries vary every year.  The Cresta Grand Jury, which is a permanent jury, is comprised of 71 members from 42 countries.  The shortlist is sent to each member who judge the entries in their own time.  There are no discussions, no politics and this results an emphasis being put solely on creativity.

COMPETITIONS

Cresta encompasses ELEVEN competitions – Press, Outdoor, Ambient Media, TV/Cinema/Online Film, Interactive, Radio, Direct Marketing, Design, Incentives & Promotions, Crafts and Integrated Campaigns. Winners will receive trophies and diplomas. All short-listed entries will receive finalist certificates. Grand Prix will only be awarded to the highest scoring entries that achieve a pre-determined standard (above a 'set' score). No Grand Prix will be awarded in a competition if the pre-determined standard is not met.

ELIGIBILITY

The Cresta Awards are open to all advertising agencies, advertisers, studios and production companies worldwide. Both national and international campaigns may compete.

(The Cresta Statue was photographed by Phil Marco, Phil Marco Productions, New York City)